Search Engine Optimization
How To Optimize A Website
Full Site Review
Take a few minutes and study the site. Learn the structure. Understand the flow. Read the content.
Schedule a meeting with the site owner and talk. Ask about their competitors & previous accomplishments, challenges they face, and begin to understand the market they are entering.
Remember – Search engines reserve high rankings for the influencers.
Gauging success with keyword position is a slippery slope – but nailing your keyword research is essential.
High keyword positioning on search engines can be priceless, but it is more often used as a marketing ploy of insignificant value. If nobody is searching for the term – it doesn't help to be in the #1 position. There are a number of tools (Google Adwords) to help understand the market, while further analysis can be gained using other internet marketing tools to track analytics, SERPs, and social influence.
It may be time for a professional.
On-site optimization encompasses everything from UX/UI to page titles. Search engines are constantly changing algorithms to better reflect how results are displayed. As technology continues to evolve, there will always be new elements to further enhance the webpage.
Search engine optimization is about knowing the importance of human behavior and how people engage with websites. Websites should be easy to understand for visitors, and provide structured and clean content.
- Meta Tags
- XML/HTML Sitemaps
- Alt Attributes
- Keyword Density
- URL Naming Convention
- Internal & External Linking
The art of merging an online website to a physical location.
Local search has extensively changed over the past few years, and can largely influence the relevancy of people visiting a site. It is important to take the guesswork out for search engines by providing precise information. Ensuring addresses match across the web, and properly identifying snippets of code with microdata play a large role to increase visibility.
Top Local Sites
Fix The Inconsistencies
1234 Fake Street Suite 103
Los Angeles, CA 91607
1234 Fake St. Ste #103
LA, CA 91607
Embrace change with a warm hug.
Top Web Metrics To Understand
- Average Page Views
- The average number of pages that a visitor loads during one session.
- Average Time On Site
- The average time spent on a site during one session.
- Bounce Rate
- The percentage of visitors who enter a site and leave after viewing only one page.
- Traffic Sources
- The breakdown of how visitors are finding your page. This is typically broken out by referral, direct, and search (organic).
- Unique Visitors
- The number of unduplicated visitors to your website over the course of a specified time period.